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Privacy Policy

Background

Eleventh Hour Beauty understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.eleventhhourbeauty.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account” – means an account required to access and/or use certain areas and features of Our Site;
“Cookie” – means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;
“Cookie Law” – means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;
“personal data” – means any and all data that relates to an identifiable person who can be directly or indirectly identified from
that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and
“We/Us/Our” – means Eleventh Hour Beauty Limited, a limited company registered in England and Wales with company number 06786586.

2. Information About Us

2.1 Our Site is owned and operated by Eleventh Hour Beauty Limited, a limited company registered in England and Wales with company number 06786586
2.2 Our VAT number is 105 6191 38.
2.3 Our Data Protection Officer can be contacted by email at hello@eleventhhourbeauty.com

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. Your Rights

4.1 As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold: 4.1.1 The right to be informed about Our collection and use of personal data;
4.1.2 The right of access to the personal data We hold about you (see section 12);
4.1.3 The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
4.1.4 The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
4.1.5 The right to restrict (i.e. prevent) the processing of your personal data;
4.1.6 The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
4.1.7 The right to object to Us using your personal data for particular purposes; and
4.1.8 Rights with respect to automated decision making and profiling. 4.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
4.3 For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

5. What Data Do We Collect

Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies):

5.1 Identity Data: including your name, date of birth, gender;
5.2 Contact Data: including billing address, email address and telephone numbers;
5.3 Financial Data: includes payment card details.
5.4 Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us or the businesses advertised on our Site.
5.5 Technical Data: includes IP address, web browser type and version, login data, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Site.
5.6 Profile Data: includes you username and password, orders made by you, your interests, preferences, feedback and survey responses.
5.7 Usage Data: includes information about how you use our website, products and services.
5.8 Marketing and Communications Data: includes your preferences in receiving marketing form us and our third parties and your communication preferences.
5.9 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
5.10 We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

6. How Do We Collect Your Personal Data?

6.1 We use different methods to collect data from and about you including through:
6.1.1 Direct interactions: you may give us your Identity, Contact and Financial Data by filling in forms, registration for our site or corresponding with us. This includes personal data you provide when you;
6.1.1.1 create an account on our website;
6.1.1.2 subscribe to our services;
6.1.1.3 make reservations with third parties via our Site;
6.1.1.4 request marketing to be sent to you;
6.1.1.5 give us feedback or contact us.
6.1.2 Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing action and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.
6.1.3 Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below.
6.1.3.1 Technical data from analytics and search information providers such as Google based outside the EU:
6.1.3.2 Contact, Financial and Transaction Data from providers of technical and payment services such as GoCardless;

7. How Do We Use Your Data?

7.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below
7.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes and activities as set out below:
7.2.1 Providing and managing your Account;
Type of Data: Contact; Identity
Lawful basis for processing: Performance of a contract with you
7.2.2 Providing and managing your access to Our Site
Type of Data: Contact; Identity; Profile
Lawful basis for processing: Performance of a contract with you.
7.2.3 Personalising and tailoring your experience on Our Site
Type of Data: Contact; Identity; Profile; Usage Data
Lawful basis for processing: Necessary for our legitimate interest (to provide you with a tailored experience when using Our Site).
7.2.4 Supply our products and services to you
Type of Data: Contact; Identity; Financial; Transaction; Marketing and Communications
Lawful basis for processing: Performance of a contract with you
7.2.5 Managing our Affiliate Programme
Type of Data: Contact; Identity; Financial; Transaction
Lawful basis for processing: Performance of a contract with you
7.2.6 Personalising and tailoring our products and services for you
Type of Data: Identity; Profile; Usage; Marketing and Communications
Lawful basis for processing: Necessary for our legitimate interest (to study how customers use our Site, to develop them, to grow our business and to inform our marketing strategy)
7.2.7 Replying to emails from you
Type of Data: Identity; Contact
Lawful basis for processing: Performance of a contract with you; necessary to comply with a legal obligation; Necessary for our legitimate interests (to communicate with you about our Site)
7.2.8 Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by using the unsubscribe link contained within these emails
Type of Data: Contact; Identity; Profile; Marketing and Communications
Lawful basis for processing: Necessary for our legitimate interest (to study how customers use our Site, to develop them, to grow our business and to inform our marketing strategy)
7.2.9 Market research
Type of Data: Contact; Identity; Profile; Transaction; Usage;
Lawful basis for processing: Necessary for our legitimate interest (to study how customers use our Site, to develop them, to grow our business and to inform our marketing strategy)
7.2.10 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience
Type of Data: Technical; Usage
Lawful basis for processing: Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise); Necessary to comply with a legal obligation
7.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message, post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
7.4 Third parties (including Google, Facebook, Twitter, Instagram) whose content appears on Our Site may use third party Cookies, as detailed below in section 13. Please refer to section 13 for more information on controlling Cookies.
Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.
7.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.
7.6 We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):

8. How and Where Do We Store Your Data?

8.1 We only keep your personal data for as long as We need to in order to use it as described above in section 7, and/or for as long as We have your permission to keep it.
8.2 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

9. Do We Share Your Data?

9.1 We may share your data with other companies in Our group for marketing and service purposes. This includes Our subsidiaries.
9.2 We may sometimes contract with third parties to supply products and services to you on Our behalf, or where we facilitate an introduction between you and a third party, but we are not party to the supply of products and services.. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
9.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
9.4 We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.
9.5 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

10. What Happens If Our Business Changes Hands?

10.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
10.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes. When contacted you will not, however, be given the choice to have your data deleted or withheld from the new owner or controller.

11. How Can You Control Your Data?

11.1 When you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details).
11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Your Legal Rights

12.1 Under certain circumstances, you have the rights under data protection laws in relation to your personal data.
12.1.1 Request Access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
12.1.2 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
12.1.3 Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
12.1.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
12.1.5 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
12.1.5.1 If you want us to establish the data's accuracy;
12.1.5.2 where our use of the data is unlawful but you do not want us to erase it;
12.1.5.3 where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
12.1.5.4 you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
12.1.6 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
12.1.7 Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
12.2 If you wish to exercise any of the rights set out above, please contact us at hello@eleventhhourbeauty.com
12.3 No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
12.4 What we may need from you. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
12.5 Time limit to respond. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

13. Your Right to Withhold Information

13.1 You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
13.2 You may restrict Our use of Cookies. For more information, see section 15.

14. How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at hello@eleventhhourbeauty.com, or using the contact details below in section 16.

15. Our Use of Cookies

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for advertising services. In addition, Our Site uses analytics services provided by Google, which also use Cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. For more details, please refer to Our Cookie Policy https://signup.eleventhhourbeauty.com/cookies-policy/.

16. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at eleventhhourbeauty.com. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 14, above).

17. Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.